Description: Sunglasses and Sunglass Case
Industry: Food & Beverage
Purpose:
Summer is a prime time for coffee chains to boost sales of frozen drinks. To incentivize employees during the launch of new frozen beverages, the company included sunglasses and a matching case as part of an employee reward program.
Distribution Method:
A prize pack filled with fun, summer-themed items—including the sunglasses and case—was awarded to every employee at stores that met their sales goals for the promotion.
Result/ROI:
The reward program successfully motivated employees, leading to increased engagement in promoting the new frozen drinks. As sales of the targeted items soared, additional orders for the prize packs were placed as more stores met their goals. The initiative not only drove higher sales but also fostered a sense of excitement and teamwork among employees.
Source: Hit Promotional Products